Websites change frequently, we are looking at a more durable way to deal with content so that different navigation schemes can be used over time.” -Ron Daniel, Taxonomy Strategies
“When we talk about a taxonomy, we are not only talking about a website navigation scheme.
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Enterprise Taxonomy ApplicationsĮnterprise taxonomy is typically defined as a classification system that spans the enterprise, including the full range of asset types, the business groups within the organization, and the systems and tools that support content management and presentation.Ī well-constructed enterprise taxonomy is central to multiple business functions, including Business Intelligence, Content Strategy and Management, Digital Asset Management, Knowledge Management, and User Experience. The value of a comprehensive, enterprise-wide taxonomy is derived from the capabilities it enables, both for internal content retrieval, reuse, and management and to support externally-facing features such as search, navigation, customization, and dynamic presentation of content across channels.Ĭreating a common language and structure for classifying content assets positions the company to maximize investment in content and serve customers’ information needs more effectively and efficiently. For example, a product page might not only surface related products, but might be enhanced by incorporating information from the documentation team, the support organization, and community content. In addition to the need for greater control and management of that content, there is often a need across the organization to break down content silos to allow for more dynamic presentation of content in context, pulling together relevant information from all channels. These days, most large organizations publish a significant volume of content across multiple web channels.
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